Growth Package for Josh Coffy

Bottleneck Analysis

3 Gaps We Found in Your Funnel

Each gap is backed by specific research. Each fix is a deliverable you can implement.

Click each card below to expand and see the full breakdown

Gap 1: Your $1K/mo Mentorship Has No Sales Video

Analysis +

Your Max Profits Mentorship is the core of your business. 300+ clients. 4x/week group coaching. 150+ videos inside. $70M in collective client revenue.

And the application page is a Calendly embed.

No VSL. No case study video. No long-form persuasion walking a cold prospect through why this works and why they should apply.

What This Costs You

Every prospect who lands on that page has to make a $1,000+/month decision based on a booking widget. The ones who are already sold from your podcast or a referral will book anyway. But the ones who found you through an ad, a guest appearance, or a Google search? They bounce. You are filtering for people who already trust you and losing everyone else.

The Fix

A VSL script designed for the Max Profits Mentorship. Problem-agitation-solution structure. References your actual results (Nicole scaling from 380 to 3,200 subscribers, partner brands going from $1.4M to $2.4M, 300+ clients running Meta ads). Written in your voice. Ready to film. The full script is below.

Gap 2: Your Own Ad Creative Needs Fresh Angles

Analysis +

You run Hyros and TripleWhale. You are spending on paid traffic. Your podcast teaches the 3 Dials framework and the 5 creative mistakes that cost money.

But your own ads are not publicly visible in the Meta Ad Library. That either means they are running under a page we cannot find, or the creative has been running long enough that fresh angles would move the needle.

What This Costs You

Stale creative means rising CPAs. You know this better than anyone. If the same hooks have been running for 6+ months, the audience has seen them. New angles pull in segments of your market that the current creative is not reaching.

The Fix

3 ad scripts ready to film. Each uses a different angle pulled from your own content and methodology. The "Wrong Dial" angle from Episode 228. Nicole's case study from Episode 230. The GEM algorithm urgency from Episode 229. Plus a campaign angle breakdown with targeting notes. Full scripts are below.

Gap 3: No Email Bridge Between $17 Course and $1K/mo Mentorship

Analysis +

Your front end is a $17-27 Meta Ads course. Your back end is a $1,000+/month mentorship.

That is a 40x to 60x price jump with no stepping stone between them.

The course buyers are your warmest leads. They already paid you money. They already trust you enough to enter a credit card. But after they buy the course, what happens? Do they get a structured sequence that builds the case for the mentorship? Or do they finish and disappear?

What This Costs You

You are generating thousands of low-ticket buyers and leaving most of them in a dead end. The ones who eventually apply for the mentorship are self-selecting. The ones who would apply if they saw the right case study at the right time never get the nudge.

The Fix

A 7-email post-purchase nurture sequence. Starts with value delivery from the course. Builds through case studies (Nicole's 380 to 3,200 story, your partner brands going from $1.4M to $2.4M). Introduces your frameworks (the 3 Dials). Ends with a mentorship application trigger. Fully written. Implementation-ready. Full sequence is below.

Deliverable 1

VSL Script: Max Profits Mentorship

8-12 minutes. Problem-agitation-solution. References your real results. Ready to film.

Full VSL Script

VSL Script +

Pre-Production Notes: 8-12 minutes filmed. Talking head or desk setup. Direct, practical tone. No hype. Your natural podcast voice. B-roll of ad dashboards optional.

HOOK (0:00 - 0:45)

If you are running a DTC brand doing $10K, $20K, maybe $30K a month... and you feel like you are doing everything right but the numbers just will not move...

This video is going to explain why.

Because the problem is almost never what you think it is. It is not your product. It is not your audience. And it is not the algorithm.

I have worked with over 300 ecommerce brands at this point. And the pattern is the same almost every time.

My name is Josh Coffy. I run The Ecommerce Alley. And I am going to walk you through exactly what we do inside the Max Profits Mentorship to take brands from stuck to scaling.

PROBLEM (0:45 - 2:30)

Here is what I see with almost every brand that comes to us.

They learned Meta ads from a course. Maybe mine. Maybe someone else's. They got the basics down. Set up their campaigns. Got some sales. And then... it plateaued.

So they start throwing things at the wall. New audiences. New creatives. New offers. And nothing sticks for more than a week or two.

The reason is simple. Most brands are solving the wrong problem.

I talk about this on the podcast all the time. We call it the 3 Dials framework. There are only three things that control your ad performance: your product, your messaging, and your ad execution. If you are turning the wrong dial, you can optimize forever and nothing changes.

The course teaches you how to run ads. It does not teach you how to diagnose which dial is broken. That is the difference.

CREDIBILITY (2:30 - 4:00)

I have been in ecommerce for over a decade. Started selling apparel in college. Built multiple six-figure stores. Made every mistake you can make with Meta ads before most people even had a Business Manager account.

Today, The Ecommerce Alley works with over 300 brands running Meta ads. Collectively, our clients have done over $70 million in sales.

That is not a screenshot on a landing page. That is years of coaching calls, ad account audits, and creative reviews. Four times a week, every week.

I will give you a few examples.

Nicole came to us running a subscription box with 380 subscribers. Within the mentorship, she scaled to over 3,200 monthly subscribers. Same product. Same market. Different system.

Last year, my team and I partnered with three ecommerce brands directly. We took them from a combined $1.4 million to $2.4 million. Not as coaches. As operators. We ran the ads, built the creative, managed the accounts.

I tell you that because this is not theory. We are in the trenches every single day.

METHOD (4:00 - 6:30)

So here is what happens inside the Max Profits Mentorship.

First, we diagnose. We look at your ad account, your funnel, your offer, and your creative. We figure out which of the 3 Dials is actually broken. Not guessing. Looking at the data.

Second, we build your system. Not a campaign. A system. That means creative testing frameworks, scaling rules, budget allocation models. The stuff that lets you go from $50 a day to $500 a day without your ROAS falling off a cliff.

Third, we coach you through it. Four times a week. Live. Group coaching where we review your ad accounts, your websites, your copy, your strategy. You bring what you are working on. We tell you what to change and why.

On top of that, you get 150+ training videos. These are not talking head lectures. They are sequential, 3 to 20 minutes each, and they walk you through every piece of the system. We update them regularly.

And you get tools. 150+ Canva templates. 20+ proprietary tools. Fill-in-the-blank worksheets. Recommended software lists. Everything you need so you are not starting from scratch on anything.

SOCIAL PROOF (6:30 - 8:00)

Let me be specific about what this looks like.

Nicole was doing 380 subscription boxes a month. She was running ads but could not figure out how to scale without bleeding money. Inside the mentorship, we rebuilt her creative strategy, fixed her targeting, and built a testing system. She hit 3,200 monthly subscribers.

Another member came in doing $15K a month. Good product, decent ads, but the numbers would not budge. We found out the issue was not the ads at all. It was the landing page. Rebuilt the page, kept the same ads, and they went to $45K the next month.

This is what I mean about diagnosing the right problem. If she had kept testing new ad creative, she would still be at $15K. The fix was on a different dial entirely.

We share wins like this on the podcast every week. Episode 230 is Nicole's full story. Episode 226 is our experience scaling partner brands. It is all there if you want to hear the details before we talk.

OBJECTION HANDLING (8:00 - 9:30)

You might be thinking: I already took a Meta ads course. Why would I pay for coaching?

Here is the honest answer. A course teaches you the mechanics. How to set up a campaign. How to read the data. How to build a creative.

Coaching teaches you the judgment. When to scale. When to kill. When the problem is not the ad at all but the offer behind it. When to spend more vs. when to fix the funnel first.

That judgment is what separates brands doing $20K a month from brands doing $200K a month. You can not get it from a video. You get it from someone looking at your specific account, your specific numbers, and telling you what to do next.

That is what the four weekly sessions are for. You bring real problems. You get real answers. Not theory.

CTA (9:30 - 10:30)

If you are running a DTC brand doing $10K or more a month and you want a system to scale it, the Max Profits Mentorship is how we do it.

Here is how it works. You apply. We review your application to make sure it is a good fit. If it is, we get on a call, walk through your business, and figure out the plan.

There is an application link below this video. It takes about 2 minutes.

If you are not sure yet, go listen to the podcast. We put out a new episode every Monday. You will hear exactly how we think, how we coach, and what kind of results our members are getting.

But if you already know you want in, apply now. We will talk soon.

Deliverable 2

3 Ad Scripts + Campaign Angles

Three different angles from your own methodology. Hook-story-offer format. Ready to film.

Click each script to expand and read the full copy

Ad Script 1: "The Wrong Dial"

Ad Creative +

Angle: You are optimizing the wrong thing. Based on the 3 Dials framework (Episode 228).

Target: DTC brand owners doing $10K-100K/mo. Already running ads. Stuck.

Hook (first 3 seconds)

You have been testing new ad creatives for 3 months and your ROAS has not moved. Here is why.

Body

There are only 3 things that control your ad performance. Your product, your messaging, and your ad execution.

Most brands are stuck on the third one. They keep testing new hooks, new thumbnails, new formats. And nothing moves.

That is because the problem is not the ad. It is the messaging behind the ad. Or the product positioning. Or the landing page.

We call it the 3 Dials. If you are turning the wrong dial, you will optimize forever and stay exactly where you are.

Inside the Max Profits Mentorship, the first thing we do is figure out which dial is actually broken. Not guessing. Looking at your numbers.

300+ brands have gone through this process. Most of them thought they had an ad problem. Most of them did not.

CTA

Link is below to apply. We will look at your account and tell you which dial to turn.

Targeting: Interest-based: Shopify, Facebook advertising, ecommerce, DTC brands. Lookalike off mentorship members. Broad with creative doing the filtering.

Emotional driver: Frustration + clarity. Speaks to the universal "stuck" feeling.

Ad Script 2: "380 to 3,200"

Ad Creative +

Angle: Case study lead. Nicole's subscription box story (Episode 230).

Target: Subscription box owners, recurring revenue brands, ecommerce brands who relate to the plateau.

Hook (first 3 seconds)

She had 380 subscribers. Same ads running for months. Here is what we changed.

Body

Nicole runs a subscription box company. She came to us doing 380 boxes a month. Running ads. Getting some results. But stuck.

We looked at her account and found the issue was not the ads. It was the creative strategy. She was running the same angle over and over. Same hook. Same audience. Same format.

We rebuilt her testing system. New angles. New formats. A framework for launching and killing creative based on actual data, not gut feeling.

She went from 380 to over 3,200 monthly subscribers. Same product. Same market. Different system.

That is what the Max Profits Mentorship is. Not another course on how to set up a campaign. A system for diagnosing what is broken and fixing it. With coaching 4 times a week to make sure you are executing it right.

CTA

If your brand is doing $10K or more a month and you want a system to scale, apply below.

Targeting: Interest-based: subscription box, monthly box, recurring revenue, ecommerce. Custom audience of podcast listeners if available.

Emotional driver: Aspiration + believability. Specific numbers make it real.

Ad Script 3: "Your Competitors Already Figured This Out"

Ad Creative +

Angle: Competitive urgency. Meta GEM algorithm update (Episode 229).

Target: Media buyers, marketing managers, brand owners aware of Meta changes. Best for retargeting.

Hook (first 3 seconds)

Meta just changed how ads get rewarded. Most brands have no idea.

Body

Meta rolled out something called GEM. Generative Ads Model. It changes how your ads get shown, who sees them, and what gets rewarded in the algorithm.

The brands that adapt to this will get cheaper traffic. The brands that do not will watch their CPAs climb for the rest of the year wondering what happened.

This is not a small update. This is a complete shift in how ad creative gets evaluated.

Inside the Max Profits Mentorship, we broke this down the week it rolled out. Our members already adjusted their creative strategy. They already know what format the algorithm is rewarding now and what formats are getting penalized.

That is the difference between learning Meta ads from a 2024 course and getting coached by people who are in ad accounts every single day.

CTA

Apply below. We will walk you through what GEM means for your specific account.

Targeting: Interest-based: Meta advertising, Facebook Ads Manager, digital marketing, media buying. Best as retargeting creative for site visitors who did not apply.

Emotional driver: Fear of being left behind + urgency. Creates time pressure.

Campaign Angle Summary + Testing Plan

Strategy +

Script	Angle	Emotional Driver	Best For
The Wrong Dial	Optimizing the wrong thing	Frustration + clarity	Cold traffic, broad
380 to 3,200	Specific case study	Aspiration + believability	Warm traffic, subscription brands
Competitors Figured This Out	Market is moving without you	Fear of missing out + urgency	Retargeting, media buyers

Testing Recommendation

Launch all three simultaneously. $50-100/day per script. Kill anything below 1.5x ROAS after 5 days. Scale winners by duplicating into new ad sets, not increasing budget on existing ones.

You already know this playbook. But the system works best when all three angles run at once so the algorithm can distribute to the right audience segments.

Deliverable 3

7-Email Nurture Sequence

Post-purchase flow from $17 course to mentorship application. 21 days. Every email references your content, case studies, and frameworks.

Click each email to expand and read the full copy

Email 1: Welcome + Set the Table (Day 0)

Email +

Subject: Your course is ready. Start here.

Hey {first_name}, Your Meta Ads Scaling Course is unlocked. Here is your login: [COURSE ACCESS LINK] Start with Module 1. It is sequential for a reason. Do not skip ahead. One thing before you dive in. This course teaches you the mechanics of Meta ads. How to set up campaigns, test creative, read the data. What it does not teach is what to do when the numbers stop moving. When your ROAS plateaus. When you have tested 15 creatives and nothing works. When you are spending $200 a day and cannot figure out how to get to $500 without losing money. That is a different skill set. And it is what the mentorship is for. But first, learn the mechanics. You need the foundation before the strategy makes sense. Go start Module 1. - Josh

Goal: Deliver access. Plant the seed that the course is step 1, not the full picture.

Email 2: Quick Win (Day 3)

Email +

Subject: The one setting most people miss

{first_name}, If you have gotten through Module 1, you probably noticed the section on campaign structure. Here is the thing most people skip. The budget allocation between testing and scaling campaigns. Most brands put 80% of their budget into what is already working and 10-20% into testing new creative. That sounds safe. It is also why their account slowly dies. The ratio we use with mentorship clients is closer to 40/60 in the growth phase. 40% on proven winners, 60% on testing. That is aggressive. But it is how you find new winners before the old ones burn out. Try it this week. Move your testing budget up. See what happens to your pipeline of winning creatives after 7 days. If it feels uncomfortable, good. That usually means it is the right move. - Josh

Goal: Quick win from course material. Demonstrate depth of mentorship-level knowledge.

Email 3: Case Study - Nicole (Day 7)

Email +

Subject: From 380 subscribers to 3,200

{first_name}, Nicole runs two subscription box companies. Bunnie Box and GPig Box. When she joined the mentorship, she had 380 subscribers. Running ads. Getting results. But stuck. The course material she had been following taught her how to run the ads. What it did not teach her was how to diagnose why the numbers stopped growing. We looked at her account in a coaching session and found the issue immediately. She was running the same angle in every creative. Same hook. Same story. Same audience. The people who were going to convert from that angle already had. She was showing the same pitch to the same people over and over. We rebuilt her testing system. New angles based on different customer motivations. Different creative formats. A framework for launching and killing creative based on data, not feeling. She hit 3,200 monthly subscribers. The mechanics were fine. The diagnosis was the missing piece. If you are curious, her full story is on Episode 230 of the podcast. - Josh

Goal: Social proof. Specific numbers. Reference podcast for deeper engagement.

Email 4: Framework Tease - The 3 Dials (Day 10)

Email +

Subject: The framework that fixed 300+ ad accounts

{first_name}, I am going to share something from the mentorship that took me years to figure out. Every ad account problem comes down to one of three dials. Product. Messaging. Execution. Most people only ever turn the Execution dial. New creatives. New audiences. New placements. New formats. But if the problem is actually your Messaging (the story you are telling about your product), no amount of new creative will fix it. You are just telling the same wrong story in different formats. And if the problem is your Product (pricing, offer structure, perceived value), neither Messaging nor Execution can save you. The first thing we do with every brand in the mentorship is figure out which dial is broken. That single diagnosis saves months of wasted spend. The course teaches you how to turn the Execution dial. That is the foundation. But it is only one of three. If you want the full breakdown, Episode 228 walks through it in detail. - Josh

Goal: Show the gap between course-level and coaching-level thinking. Tease the framework.

Email 5: Partner Brand Results (Day 14)

Email +

Subject: $1.4M to $2.4M in one year

{first_name}, Last year I did something different. Instead of just coaching, my team and I partnered with three ecommerce brands directly. We ran the ads. Built the creative. Managed the accounts. Put our own money and reputation on the line. Combined, those brands went from $1.4 million to $2.4 million in one year. I share that because it matters whether the person coaching you is also operating. There is a difference between someone who teaches Meta ads and someone who is in ad accounts every day making real decisions with real money. Every strategy we teach in the mentorship comes from running live campaigns. Not from theory. Not from case studies we read online. From ad accounts we manage or have managed in the last 90 days. That is the standard. If a strategy has not worked in a live account recently, it does not make it into the coaching. - Josh

Goal: Operator credibility. Not just a coach. In the trenches.

Email 6: What the Course Does Not Cover (Day 17)

Email +

Subject: What happens after the course

{first_name}, By now you should be through most of the course material. You know how to set up campaigns, test creative, and read the numbers. Here is what happens next for most people. They run ads for a few weeks. Get some sales. Feel good. Then the numbers plateau. They try the things from the course again. New audiences. New creatives. Different budgets. And nothing changes. That is not a failure of execution. That is the ceiling of what a course can do. A course gives you the playbook. Coaching gives you the judgment to know when the playbook does not apply anymore. Inside the mentorship, you get 4 coaching sessions a week. Bring your ad account. Bring your landing page. Bring your offer. We look at it together and tell you exactly what to change. 150+ training videos. 150+ Canva templates. 20+ tools. But the real value is someone looking at your specific business and making a specific recommendation. If the course has been useful, the mentorship is the next level of it. - Josh

Goal: Address the plateau directly. Position mentorship as the answer.

Email 7: Application Invite (Day 21)

Email +

Subject: Ready to apply?

{first_name}, If you are running a DTC brand doing $10K or more a month and the course material made sense to you, the Max Profits Mentorship is the next step. Here is what you get: 4 coaching sessions per week (live, with me and the team) 150+ sequential training videos 150+ Canva templates, 20+ tools, fill-in-the-blank worksheets A community of 300+ brands running Meta ads at scale We accept brands doing $10K/month minimum. The strategies work best when you have some data in your ad account already. The application takes about 2 minutes. We review it and set up a call to walk through your business and see if it is a fit. If it is a fit, we start. If it is not, I will tell you and point you in the right direction. [APPLICATION LINK] - Josh

Goal: Direct application invite. Clear offer. No pressure. Qualification builds exclusivity.

Sequence Technical Specs

Implementation +

Email	Day	Subject	Goal
1	0	Your course is ready. Start here.	Deliver + plant seed
2	3	The one setting most people miss	Quick win + depth tease
3	7	From 380 subscribers to 3,200	Social proof
4	10	The framework that fixed 300+ ad accounts	Framework tease
5	14	$1.4M to $2.4M in one year	Operator credibility
6	17	What happens after the course	Address the plateau
7	21	Ready to apply?	Application invite

Automation Notes

Tag contacts who click the application link in Email 7. Suppress from future nurture sends. Add to "Mentorship Applicant" pipeline in HighLevel. All emails send from Josh's email. Plain text format (no HTML templates) for deliverability.

A VSL Script, 3 Ad Scripts, and a 7-Email Nurture Sequence for The Ecommerce Alley

What is Inside

Want to walk through this together?

3 Gaps We Found in Your Funnel

Gap 1: Your $1K/mo Mentorship Has No Sales Video

What This Costs You

The Fix

Gap 2: Your Own Ad Creative Needs Fresh Angles

What This Costs You

The Fix

Gap 3: No Email Bridge Between $17 Course and $1K/mo Mentorship

What This Costs You

The Fix

VSL Script: Max Profits Mentorship

Full VSL Script

HOOK (0:00 - 0:45)

PROBLEM (0:45 - 2:30)

CREDIBILITY (2:30 - 4:00)

METHOD (4:00 - 6:30)

SOCIAL PROOF (6:30 - 8:00)

OBJECTION HANDLING (8:00 - 9:30)

CTA (9:30 - 10:30)

3 Ad Scripts + Campaign Angles

Ad Script 1: "The Wrong Dial"

Ad Script 2: "380 to 3,200"

Ad Script 3: "Your Competitors Already Figured This Out"

Campaign Angle Summary + Testing Plan

Testing Recommendation

7-Email Nurture Sequence

Email 1: Welcome + Set the Table (Day 0)

Email 2: Quick Win (Day 3)

Email 3: Case Study - Nicole (Day 7)

Email 4: Framework Tease - The 3 Dials (Day 10)

Email 5: Partner Brand Results (Day 14)

Email 6: What the Course Does Not Cover (Day 17)

Email 7: Application Invite (Day 21)

Sequence Technical Specs

Automation Notes

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